Ediya Coffee Plans YouTube Content 'Maytu'

[Asia Economy Reporter Moon Hyewon] Ediya Coffee announced on the 20th that it will expand customer engagement through new content on its official YouTube channel featuring Mates (part-time workers) working at stores nationwide.

By recruiting ‘Maytu (Mate YouTubers),’ Ediya plans to showcase the daily lives of Ediya Mates representing the MZ generation and present content that resonates with the same MZ generation. The content produced with Maytus will consist of entertaining and talk-show style segments to provide lots of fun and interesting viewing. In particular, viewers can hear honest and free stories such as coffee tales directly told by Maytus, part-time job tips, and part-time job experiences.

Anyone with experience working as an Ediya Mate can apply to become a Maytu. Applicants can submit their applications through an online form accessed via links posted on the official Ediya Coffee website, Ediya Members, Instagram, and other SNS channels from today until the 2nd of next month. After passing the document screening and interview, four final Maytus will be selected to carry out activities for a total of four months from March to June. They will receive various benefits including a scholarship of 1 million KRW, an Ediya Mate kit, a set of popular company products, Ediya gift cards, and additional points when applying for employment.

Meanwhile, Ediya Coffee is conducting online marketing activities through various content on its YouTube channel, including promotional videos highlighting product visuals and taste, home cafe recipe videos, and collaborations with YouTubers.