Providing Data Services for Small and Medium Enterprises and Small Business Owners
[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 20th that it has been selected as a data supplier company for the 'Data Voucher Support Project' organized by the Ministry of Science and ICT and the Korea Data Industry Promotion Agency.
The Data Voucher Support Project is a program that supports small and medium-sized enterprises and startups in creating innovative new products and services through data sales and processing services in the form of vouchers. As an official data supplier company of the Data Voucher Support Project, Lotte Card plans to provide various data products and services to strengthen the business capabilities of small business owners and SMEs.
Lotte Card possesses abundant high-quality online and offline distribution data, including data from Lotte Group's distribution affiliates. It also has strengths in providing distribution sector data through various data analysis and processing collaboration projects with these distribution affiliates.
Through this project, Lotte Card will sell ▲card sales data by region and industry for franchise stores ▲card payment data linked to customer profiles ▲card payment data by time for online shopping and delivery apps. Based on these data, it will also provide essential information for data-driven decision-making such as ▲customer inflow and commercial district characteristics by region and industry ▲customer consumption characteristics by residential area ▲competition intensity by region and industry ▲customer consumption characteristics for online shopping and delivery apps, supporting business and marketing strategy development for small business owners and SMEs.
A Lotte Card official said, "We plan to comprehensively support demand companies through specialized data in the distribution sector and personnel with abundant experience, know-how, and expertise in data analysis and processing."
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