Shinsegae Department Store Opens Louis Vuitton Pop-up Store at Gangnam Branch

Shinsegae Department Store will operate a global luxury brand Louis Vuitton pop-up store at its Gangnam branch until the 30th.

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 20th that it will operate a global luxury brand Louis Vuitton pop-up store at its Gangnam branch until the 30th.

At this pop-up store, Louis Vuitton's 2022 Spring/Summer men's collection will be showcased, and various travel bags and sneakers made from different materials will be sold. The LV Trainer sneakers and Vertical Box Trunk bag will be unveiled for the first time in Korea at Shinsegae Department Store Gangnam branch.

Shinsegae Department Store is presenting luxury brand pop-up stores such as Goyard, Gucci, Dior, Bottega Veneta, Chanel, and Prada on the first floor of the Gangnam branch. As a result, last year, luxury sales at Shinsegae Department Store Gangnam branch increased by 34.7%, and demand from customers in their 20s and 30s also grew significantly.

Kim Seonjin, head of Shinsegae Department Store Gangnam branch, said, “Shinsegae Department Store Gangnam branch has established itself as a stage where global luxury brands introduce new products targeting the Asian market first,” and added, “We will continue to uphold the status of Korea's representative department store with differentiated content leading the industry.”