HiteJinro Invests in Global Brand Development Startup 'Superblick'

[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 18th that it has selected the global brand development company ‘Superblic’ as an investment target and signed an equity investment contract.

Superblic is a startup company that analyzes lifestyle trends such as eco-friendliness and customization, plans, designs, develops, and materializes brands with partner companies, designing new ways of life.

HiteJinro explained that it decided to invest after highly evaluating Superblic’s potential, which was founded by domestic and international branding experts with extensive experience and is achieving rapid growth through strategic collaboration with multinational creators and manufacturing and distribution companies in various fields. It also judged that Superblic’s core values, which focus on serious global issues such as climate change and research sustainable business models, align with those of HiteJinro.

Established in February 2020, Superblic received favorable reviews for launching a ‘new concept detergent’ in June of the same year, won international global awards, and was selected as an eco-friendly company under the Ministry of Environment’s Green New Deal. This year, it plans to continue its growth through biohealth and custom home appliance brand development.

Huh Jae-kyun, Executive Director of New Business Development Team at HiteJinro, stated, "In line with the rapidly changing lifestyle paradigm, we will continue to discover and support startups with competitiveness in various fields this year as well.”