GS Shop, Live Commerce Shoppy Live 'Popular'... "Order Amount Surges 8 Times"

According to GS Shop on the 18th, the order amount of Shoppy Live reached approximately 55 billion KRW as of the end of last year.

[Asia Economy Reporter Lim Chun-han] GS Shop announced on the 18th that its mobile live commerce platform, Shoppy Live, is gaining great popularity based on proprietary technology and marketing.

According to GS Shop, Shoppy Live, which underwent a revamp in April last year, recorded approximately 55 billion KRW in order value by the end of last year. This represents an over eightfold growth in order value over about eight months from May to December last year compared to the previous period.

Shoppy Live has aggressively expanded its weekday broadcasts from twice a day to up to 13 times a day. In particular, interaction with customers has been enhanced to suit the characteristics of mobile live commerce. The number of viewers for Shoppy Live broadcasts reached up to 80,000, and the number of customer chat messages per broadcast surged by 1300%, from a minimum of 50 to recently 700 messages.

Recently, GS Shop collaborated with GS Neotek to develop and apply technology that reduced live broadcast delay to the shortest time in the TV home shopping industry?within one second. Additionally, Shoppy Live surprises viewers with secret codes revealed only to those watching the live broadcast. By entering these codes on the application page and completing a purchase, customers are automatically entered into a draw for special prizes such as luxury goods. Since the introduction of the Shoppy Live secret code in October last year, the number of viewers has more than doubled.

A GS Retail official stated, “While live commerce broadcasts are flooding the market, GS Shop’s Shoppy Live is evolving further through the combination of broadcasting experts, technology, and marketing,” adding, “We will achieve even greater growth so that customers can enjoy a new shopping experience.”