11st Expands Healing Variety Live Broadcasts... "Regular Fans Increase, Viewership Doubles"

On the 18th, 11st newly scheduled the 'Petchwijonjung' segment, where people spend the entire broadcast time with their pets, and the '11 Bookstore' corner, featuring sincere conversations about books.

[Asia Economy Reporter Lim Chun-han] 11st announced on the 18th that it has expanded its new healing-type entertainment corners within the live broadcast exclusive section ‘Live11’.

This time, new segments ‘Petchwijonjung’, where hosts spend the entire broadcast time with their pets, and ‘11 Chaekbang’, which features sincere conversations about books, have been newly scheduled. Petchwijonjung will air on the 18th at 11 a.m. and is planned to continue regularly once or twice a month. Collaborating with the pet supplies brand ‘Arreu’, they prepared a 30% discount on popular products and a raffle event. During the five pilot broadcasts, Petchwijonjung recorded a cumulative viewership of 380,000 and over 3,400 real-time comments.

‘11 Chaekbang’, co-planned with YES24, is a program aimed at spreading reading culture by introducing a variety of books, from bestsellers to host-recommended titles, in an easy-to-read manner for everyone. It airs on the first Monday of every month at 8 p.m. In the first broadcast on the 3rd, announcer Park Seok-won participated as the main host and took a look back at the bestsellers of 2021. Over 5,300 viewers who joined the broadcast freely exchanged book-related stories through comments.

A representative from 11st said, “Entertainment-type broadcasts have recently gained fixed fans for each corner, and the viewership is more than twice the average, establishing them as flagship content,” adding, “We plan to steadily increase distinctive corners with concepts that allow open communication with viewers.”