Gmarket·Auction Schedule 'Special Live Commerce' Ahead of Seollal

Gmarket·Auction, '2022 Seol Big Sale' Special Live Commerce.

[Asia Economy Reporter Yuri Kim] Gmarket and Auction announced on the 18th that they will hold special live commerce events for Lunar New Year and offer representative holiday products at special prices.

The live broadcasts, organized as part of the '2022 Seol Big Sale' running until the 25th, have significantly increased the number of broadcasts to reflect the growing demand for online shopping ahead of a contactless holiday. They can be watched every weekday at 8 PM, except weekends. All products introduced in the live shows come with free shipping.

New brands will be featured daily during the period. On the 18th, reflecting the surge in demand for children's hanbok during the holiday season, 'Eomji Hanbok' boys' and girls' hanbok will be offered at discounts of up to 79%. Gift benefits are also prepared. Every customer who purchases a hanbok will receive a 'Bokjumeoni' (lucky pouch) per hanbok, and all customers who purchase during the broadcast will receive a random hanbok accessory. A 'Yutnori set' will be given as a gift through a drawing for viewers.

On the 19th, Dr. Jart will present its representative lines 'Ceramidin' and 'Cicapair' sets. A live broadcast exclusive '25% overlapping discount coupon' will be provided, and 60 customers who verify their purchase during the broadcast will receive five 'Ceramidin Cream-Infused Masks' as prizes. The top 10 buyers during the broadcast will receive a 100,000 KRW Shinsegae gift certificate, and 20 active commenters will be awarded the 'Dr. Jart Gold Studio Cicapair Cream Set.'

On the 20th, the Ottogi live broadcast will offer popular processed foods such as 'X.O. Mandu 6 types' and 'Crust Pizza 3 types' at discounts of up to 31%. Through a drawing, 150 buyers will receive 'Uno Pizza 2-pack,' and 10 viewers will be given an 'Ottogi gift set.'

Following this, on the 21st, three best-selling products including Happycall's 'Diamond Frying Pan Set' will be featured; on the 24th, Desimone's 'Whole Family Probiotics 6 types'; and on the 25th, LG Household & Health Care's 'AURA Fabric Softener,' with various discount benefits and events offered in sequence.

Among these, the live broadcasts on the 18th, 20th, and 24th will be conducted as Gmarket and Auction's real-time entertainment-style live commerce program 'Jangsa-ui Sindong' (Prodigy of Commerce). 'Jangsa-ui Sindong' is a new concept program created in collaboration with CJ ENM that incorporates entertainment elements, combining digital content and live commerce to provide diverse viewing experiences.

The broadcasts can be viewed through the Gmarket or Auction 'Seol Big Sale' pages, and can also be watched immediately by clicking the 'ON AIR' tab on each main page.