[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 18th that it will launch lunch boxes, gimbap, rice balls, hamburgers, and refrigerated ramen using Seoul Sisters Signature Gochujang Hot Sauce on the 19th.
Seoul Sisters is a brand famous for its kimchi seasoning, which ranked number one in sales on Amazon USA. Seoul Sisters Gochujang Hot Sauce is a Korean-style hot sauce made primarily from gochujang, using 100% plant-based ingredients and erythritol instead of sugar.
The newly introduced lunch box, Seoul Sisters Tuna Mayo Rice Bowl, adds a spicy umami flavor with the gochujang hot sauce to the mild tuna mayo. The spicy kimchi ham ramen is a distinctive cooked noodle dish with a differentiated spicy flavor and rich toppings. The Seoul Sisters Pork Cutlet Kimchi Burger creates a unique Joseon burger with an unusual combination of pork cutlet patty, gochujang hot sauce, and stir-fried kimchi, offering a novel taste experience.
To commemorate this collaboration, a gochujang hot sauce giveaway event will also be held. Starting from 10 a.m. on the 18th, customers who purchase Seoul Sisters products through the Emart24 mobile application (app) pre-order will receive one of 3,000 Seoul Sisters Gochujang Hot Sauce bottles on a first-come, first-served basis.
An Emart24 official said, “This year will be a year in which customers can clearly feel changes by continuously presenting delicious products and pleasant marketing that embody the value of the slogan Delicious Idea announced last year.” He added, “We plan to establish ourselves as a delicious convenience store by differentiating the fundamental taste of products through collaboration expansion, including partnerships with food ingredient and seasoning companies, along with linking with popular restaurants.”
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