"“Seol Gift Giving via Live Broadcast”… Lotte Department Store Schedules a Total of 50 Broadcasts"

On the 17th, Lotte Department Store will present various products and special benefits through a total of 50 Lunar New Year special live broadcasts to celebrate this Lunar New Year.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 17th that it will showcase various products and special benefits through a total of 50 Lunar New Year special live broadcasts.

On the 18th, the best-selling products of the famous health brand ‘Cenovis’ will be sold at up to 41% discount. On the 21st, star chef ‘Gu Bonggil’ will appear live to demonstrate cooking, and Lotte Department Store will offer an exclusive meat set at up to 22% off. On the 25th, a ‘Lunar New Year Limited Product Exhibition’ featuring premium products will be held. Representative products include the ‘Lotte L.-No.9 Luxury Set,’ ‘Moseulpo Luxury Okdom Set,’ and ‘Comvita UMF 25+ Manuka Honey.’

According to Lotte Department Store, the live broadcast channel ‘BaekLive (100LIVE)’ recorded an average of 800,000 views per month last year, an increase of more than 60% compared to the previous year. Especially during the holiday season, the average number of views and orders was analyzed to be about twice as high as usual.

A Lotte Department Store official said, "Reflecting the difficulty of gathering the whole family together due to COVID-19, we have carefully prepared everything from product selection to broadcast composition," and added, "We hope that through the live broadcasts, people can feel the holiday atmosphere even just a little."