[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 16th that it will hold a lucky draw event for first-time customers from the 17th to the 23rd.
In this event, prizes such as luxury bags, limited edition shoes, and apparel with collectible value will be given to selected participants through a draw. Customers who have newly signed up and those without purchase history from January 1 of last year to January 16 of this year can participate. Entries are allowed once per day from midnight to 11:59 PM.
SSG.com plans to unveil a total of 14 products by revealing one trendy popular item and one fashion item daily. On the 17th, they will showcase the popular resale sneakers ‘Jordan 1 X Travis Scott X Fragment Retro Low OG SP’ and the ‘iApp Studio Long Sleeve’ lineup. Following that, items such as the ‘Bottega Veneta Padded Tech Cassette Bag,’ ‘Gucci Jackie 1961 Mini Bag,’ and ‘Apple iPad Pro 12.9-inch 5th Generation’ will be revealed sequentially.
From the 17th to the 21st, a drop sale will also be held daily for only two hours from 10 AM to noon. For the MZ generation (Millennials + Generation Z) who pursue their own individuality, domestic designer fashion brands such as ‘Lifeful,’ ‘Gant,’ ‘The Centaur,’ ‘Rii,’ and ‘Awi’ will be available at discounts of up to 90%.
An SSG.com representative said, “We aim to increase platform awareness and convey a trendy image by approaching the MZ generation in familiar ways such as lucky draws and drops. We will continue to introduce fun marketing and differentiated products to increase new young customers.”
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