Norangpungseon to Grow Travel Content Subsidiary... "Executive Director Jeong Jin-won Appointed New Co-CEO of 'Wishbeen'"

[Asia Economy Reporter Hyunseok Yoo] Norang Poongsun, the No.1 direct sales travel specialist company in Korea, is strengthening the competitiveness of its travel content subsidiary WishBeen to lead the emerging ‘free travel’ market in the post-COVID era.

On the 14th, WishBeen announced that Jinwon Jeong, Executive Director of Planning at Norang Poongsun, has been appointed as the new co-CEO. The new CEO Jinwon Jeong plans to grow the company together with the existing CEO Myungseon Choi.

Myungseon Choi, CEO of WishBeen, is a founding member of Norang Poongsun and currently serves as Executive Director of Management at Norang Poongsun. He is a key member who contributed to Norang Poongsun’s growth as the No.1 direct sales travel agency in Korea since its establishment in 2001.

Jinwon Jeong, the new CEO of WishBeen, is a strategic planning expert with 32 years of experience in the aviation and travel industries. He led the development and launch of Norang Poongsun’s OTA (Online Travel Agency) platform, ‘Norang Poongsun Free Travel Platform,’ which was launched on a large scale last year. He has taken on management to enhance WishBeen’s competitiveness in the travel market, which has undergone significant changes due to COVID-19.

WishBeen is a revenue-sharing content platform that shares profits with users who create travel-related content such as travel preparation processes, itineraries, and travelogues. It holds a diverse range of domestic and international travel data and a member base through voluntary participation of users. As of 2019, before COVID-19, it recorded approximately 430,000 members, about 700,000 monthly active users (MAU), and accumulated around 440,000 travel itinerary data entries.

Jinwon Jeong, CEO of WishBeen, stated, “WishBeen, which has differentiated competitiveness through travel content and S2E (Share to Earn), can create various business synergies with Norang Poongsun’s free travel platform. We have already begun a large-scale site overhaul and will present a vision as a global travel content hub by adopting new business models and introducing innovative revenue structures in line with changing times.”