[Asia Economy Reporter Jo In-kyung] Emart24 announced on the 14th that it will launch six types of 'I'm Bee Honey Tea' to refresh customers' moods with healthy sweetness.
The lineup includes Hovenia dulcis and red ginseng honey teas made by mixing Hovenia dulcis extract and red ginseng concentrate with honey, as well as Jejum, which blends ginger, yuzu, Hallabong, and grapefruit & lemon preserves with honey, offering a variety of flavors to suit customers' preferences. Each is priced at 1,500 won.
The six honey teas are released as 'One Cup,' one of the representative products for winter, with the contents packed in a takeout cup so that customers can enjoy a professional-level taste and aroma simply by adding hot water. In addition, compared to existing NB products, the raw material content has been increased by 20%, and preserves are used to allow customers to experience a richer taste and flavor of the ingredients.
An Emart24 official explained, "As the trend of customers caring about both taste and health increases, we were looking for a partner to develop differentiated products together and came to know 'Dajeong,' a verified specialized company exporting liquid tea (Cheongryu) to over 30 countries worldwide, which led to the product launch."
To commemorate the launch of the new product, Emart24 will also hold a 2+1 free gift event from the 15th until the end of this month.
Meanwhile, Emart24 also sells Stevia Tomato, known as 'Tomango (Tomato + Mango),' which tastes like sugar-coated tomatoes. Sweetness is enhanced by injecting enzyme-treated stevia into cherry tomatoes. Stevia is a herb-based natural sweetener that is over 300 times sweeter than sugar, has low calories, and is known to be excreted entirely through urine without being absorbed by the body.
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