CJ CheilJedang Partners with Samsung Electronics to Launch 'My Cooker Plan' Subscription Service

[Asia Economy Reporter Lim Hye-seon] CJ CheilJedang announced on the 12th that it has launched a service for subscribers of the 'My Cooker Plan' on its own mall, CJ The Market. The ‘My Cooker Plan’ is Samsung’s convenient meal subscription shopping service based on the ‘Bespoke Cooker,’ a ‘4-in-1’ cooking device equipped with air fryer, microwave, and toaster functions.

Through this agreement, consumers can not only subscribe to the ‘My Cooker Plan’ on CJ The Market but also purchase CJ CheilJedang’s products and recipes optimized for the ‘Bespoke Cooker’.

By subscribing to the ‘My Cooker Plan’ through CJ The Market, customers can purchase the ‘Bespoke Cooker,’ normally priced at 590,000 KRW, for 50,000 KRW. This is under the condition of purchasing products worth approximately 39,000 KRW per month for two years using a Samsung Card at the food section of CJ The Market or Samsung.com. Customers who newly subscribe during January will receive discount coupons for Lunar New Year gift sets and free shipping coupons. Additionally, a promotion waiving the annual fee for The Prime, CJ The Market’s premium membership, has been prepared. To commemorate the collaboration with Samsung Electronics, a special CJ CheilJedang live commerce event will be held at 11 a.m. on the 12th within the Samsung.com online mall.

CJ CheilJedang plans to introduce a newly curated ‘Q Box’ every month, consisting of products optimized for the ‘Bespoke Cooker.’ The ‘Q Box’ is exclusively available for purchase on CJ The Market. Existing products are also being developed with recipes dedicated to the ‘Bespoke Cooker.’ Recipes such as ‘Gourmet Crispy and Chewy Sweet and Sour Pork,’ ‘Bibigo Grilled Fish,’ and ‘Bibigo Rice’ have been tailored specifically for the ‘Bespoke Cooker.’