Emart24 Operates 'Slow Mailbox' at Stores Nationwide... "Stimulating Analog Sensibility"

On the 12th, Emart24 will operate a "Slow Mailbox" that stimulates analog sensibility to celebrate this year's Lunar New Year.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 12th that it will operate a "Slow Mailbox" that stimulates analog sensibility for this year's Lunar New Year.

The Slow Mailbox is an event where customers write letters on stationery provided in stores and put them in the mailbox until the 6th of next month, and then receive them at the address they wrote 8 months later in September. Emart24 will store the letters collectively and send them through the post office in early September this year.

Previously, Emart24 held the Slow Mailbox event as an emotional marketing campaign to provide customers with a pleasant experience during last year's Chuseok, receiving over 1,200 letters.

An Emart24 official said, "While looking at the letters customers put in the Slow Mailbox last Chuseok, I felt a strong sense of responsibility to ensure that these precious letters are delivered well," adding, "We were also able to confirm positive responses that good memories were made."