Bucket Studio Establishes Meta Commerce... "Simultaneous Sale of Drama Products on Bithumb Live"

[Asia Economy Reporter Park Hyungsoo] Bucket Studio is enhancing the marketing efficiency of Bithumb Live by partnering with Chorokbaem Media to establish a new company called 'MetaCommerce.'

Bucket Studio announced on the 10th that it has invested a total of 450 million KRW with Chorokbaem Media to establish the joint venture 'MetaCommerce.'

MetaCommerce holds the PPL rights for products exposed in content such as videos, artworks, and OTT produced by Chorokbaem Media. Through MetaCommerce, Bucket Studio, which has obtained these rights, can sell products featured in Chorokbaem Media's video content in real-time via Bithumb Live.

Having formed its own studio with exclusive show hosts, production PDs, and planning MDs to enter the live commerce business, Bucket Studio recently launched 'Bithumb Live,' which combines the metaverse, NFT, blockchain, and live commerce with the virtual asset exchange Bithumb. Bucket Studio invested 5 billion KRW in Chorokbaem Media, establishing a direct cooperative relationship with Bithumb Live by linking content and OTT production with live commerce and media commerce.

A representative from Bucket Studio explained, "Chorokbaem Media is well-known for producing highly talked-about dramas," adding, "Marketing efficiency will improve by simultaneously selling products exposed within the content on Bithumb Live." He continued, "MetaCommerce, which has obtained PPL rights for Chorokbaem Media's videos and props, is expected to have a positive impact on the Bithumb Live business."

He emphasized, "The global status of K-content such as dramas, movies, and music is rising," and added, "The demand for media commerce and live commerce combining these elements will increase."

Bucket Studio, Bithumb Live, and Chorokbaem Media plan to lead the live commerce market, which is expected to reach a scale of 10 trillion KRW, by forming an alliance. Chorokbaem Media has been recognized for its planning capabilities through the success of this year's dramas 'Penthouse' and 'Love (ft. Marriage and Divorce).' It also holds lineups such as the web drama 'One Day' starring actor Kim Soo-hyun and 'Youth,' which visualizes the worldview of BTS (Bangtan Sonyeondan).