[Asia Economy Reporter Kim Yuri] Vivaldi Park, operated by Sono International of Daemyung Sono Group, announced on the 7th that it will operate a pop-up store called 'Snow House' at the ski resort in Hongcheon-gun, Gangwon Province, together with Patagonia until the 13th of next month.
Vivaldi Park stated that the pop-up store was launched to increase customer satisfaction at the ski resort through rental of Patagonia's clothing products, which are gaining attention mainly among the '2030 generation,' and to convey the eco-friendly philosophy of both companies.
Patagonia is an Alpinism practice brand that pursues sports in harmony with nature, producing clothing and equipment for outdoor sports since 1973.
Located near the Blues Slope at the ski resort, Snow House offers services such as Patagonia ski wear rental, free repairs, and a lounge for relaxation. Visitors can also purchase other Patagonia products on display.
From the 14th to the 16th, a 'Regift Event,' part of the Worn-wear campaign emphasizing clothing lifespan extension, will be held. The Regift Event is an event where leftover fabric scraps or unused clothing materials are combined to create new items, designed to share the value of long-lasting clothing with customers who enjoy skiing and snowboarding.
Detailed information about Snow House and the Regift Event can be found on the official websites of Sono International or Vivaldi Park.
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