Live Broadcast of 'Mac Limited Edition Lunarock Collection' on 'SSG Live' at 8 PM on the 11th
[Asia Economy Reporter Yuri Kim] SSG.com announced on the 9th that it will hold an integrated online and offline promotion, 'Elka Daejeon,' in collaboration with Elka Korea from the 10th to the 16th for one week.
This promotion is the first joint event since the two companies signed a business partnership agreement (JBP) last December. It features popular products from global beauty brands such as Bobbi Brown, Tom Ford Beauty, MAC, and Jo Malone London, offered exclusively online and offline with discount benefits, in connection with Shinsegae Department Store brand stores.
Exclusive sets available only at SSG.com and Shinsegae Department Store are introduced. For example, Jo Malone London's signature scent, the 'Lime Basil & Mandarin Diffuser (165ml),' is prepared as a set with a mini candle. When purchasing the 'Tom Ford Beauty Beacher Cushion' set, customers receive a case engraved with the logo and a mini lipstick as a bonus. The 'Aveda Invati Shampoo (1000ml),' which helps scalp and hair health in winter, is sold as a set with the 'Damage Remedy Shampoo (200ml).'
Online exclusive products available only on SSG.com are also prepared. The 'MAC Lunarock Lip' is sold in a 1+1 set, and customers who purchase the 'Bobbi Brown Extra Repair Eye Cream' receive a 'Moisture Fitting Primer' worth 60,000 KRW as a gift. Customers who purchase the 'Darphin Aromatic Cleansing Balm (40ml)' will receive a 'Purifying Foam Gel (125ml)' worth 30,000 KRW.
Separate from the exclusive product sets, there are also events for earning points and receiving gifts based on purchase amounts. During the event period, all customers who purchase Elka Korea brand products, except for Le Labo, will earn up to 10% of their purchase amount in SSG Money. Up to 10,000 KRW can be earned and can also be applied as an immediate discount benefit.
There are also gift events based on purchase amounts. For example, customers who purchase La Mer products worth 300,000 KRW or more will receive two 'Treatment Lotion Sheet Masks' as gifts, and customers who purchase Jo Malone London's cologne line will receive a full-size travel pouch as a gift. From the 14th to the 16th, customers visiting Shinsegae Department Store will receive 7% of their purchase amount back in gift certificates.
SSG.com will hold a live broadcast on 'SSG.LIVE' for one hour starting at 8 PM on the 11th to commemorate the pre-launch of the 'MAC Limited Edition Lunarock Collection.' Special gifts and maximum discounts will be prepared exclusively during the broadcast time.
Going forward, SSG.com plans to further enhance its competitiveness in the beauty category through close cooperation with Elka Korea. Various collaborations are being considered, including integrated online and offline promotions linked with Shinsegae Department Store, exclusive pre-launches through live commerce, and brand membership linkage.
Han Hyewon, head of the Beauty MD Team at SSG.com, said, "This event was planned targeting customers who are considering purchasing beauty items for the New Year," adding, "We hope customers prepare for the new year meaningfully with Elka Korea's best-selling brands."
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