Amorepacific Illiyoon Launches Functional Cosmetics for Itch Relief

[Asia Economy Reporter Lim Hye-seon] Amorepacific's low-irritation, high-moisture specialized brand Illiyoon launched a functional cosmetic product that improves itching on the 4th. The 'Illiyoon MD Reditch Care Cream (hereinafter Illiyoon MD Itching Cream)' is a product that helps easily manage extremely sensitive and delicate skin.

Cases of itching complaints in daily life have increased due to damage to the skin barrier caused by external environmental factors such as dry weather. This cream is a functional cosmetic product that improves itching. It is the first Amorepacific product to complete the review by the Ministry of Food and Drug Safety and pediatric dermatology tests, proving its effectiveness. 'Itching improvement' is a new functional scope added by the Ministry of Food and Drug Safety in August last year, and Illiyoon responded promptly.

Illiyoon MD Itching Cream confirmed through human application tests that itching decreased by 41.3% after 2 weeks of use and by 81.2% after 4 weeks. It also proved effects that soothe temporary skin redness, improve skin texture and keratin, and increase absorption within the skin, alleviating representative concerns of itchy sensitive skin. The product's skin irritation level was recognized as a low-irritation cream suitable for adults as well as infants aged 0 and above after undergoing pediatric dermatology tests at a university hospital where experts observed the skin irritation.

It also contains differentiated technology. With effective ingredients that fully penetrate the skin without leaving a white residue or sticky feeling, and amazing formulation technology, it enhances skin absorption. Additionally, the cream enables a three-step improvement with just one product to relieve itching and strengthen the skin's natural power. It applies evening primrose seed oil, rich in omega-6 fatty acids, and Sophora flavescens extract specialized for itching caused by dryness. Furthermore, it includes skin lipid components such as ceramide, collagen, and fatty acids to thoroughly fill the weakened skin barrier. Panthenol and shea butter ingredients are added to strengthen the skin moisturizing function.