[Asia Economy Reporter Moon Hyewon] Korea Papa John's announced on the 3rd that actress Shin Min-a has been selected as the exclusive model for 2022.
Papa John's Pizza explained that Shin Min-a, who has been loved by all age groups for her luxurious and sophisticated image, was chosen as the exclusive model because they believed she would have a positive impact on the brand image.
Shin Min-a will officially begin her activities as the exclusive model for Papa John's Pizza starting with the TV commercial aired on the 1st of this month.
This year's TV commercial reflects Papa John's Pizza's philosophy of "Better Ingredients, Better Pizza," beginning with Shin Min-a walking among top-quality ingredients such as tomatoes and cheese, touching and examining them directly. After admiring the freshness and quality of the ingredients, Shin Min-a exclaims, "All the good things to Papa John's!" and the entire screen transitions into pizza dough, adding to the viewing enjoyment.
Shin Min-a said, "I trusted Papa John's Pizza because it has consistently received positive reviews by providing customers with the original taste of pizza using good ingredients," and added, "I am happy to align with Papa John's Pizza's journey and will focus on promoting the brand's strengths going forward."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
