FSN Relaunches DEX Platform ‘DIPNIX’... Full-Scale Expansion of Domestic Business Underway

[Asia Economy Reporter Jang Hyowon] Comprehensive digital marketing group FSN announced on the 20th that it has launched the renewed beta service of the decentralized exchange (DEX) platform 'Dfinix', introducing Korean language service and expanding convenience for domestic users.

Through this 'Dfinix' service overhaul, FSN added a Korean language system to the existing English and Thai-based services. The design, UI, and UX were also completely revamped with a focus on user convenience compared to the previous version. By resolving language barrier issues and increasing user accessibility, FSN aims to accelerate its domestic market penetration and further establish itself as Asia’s No.1 comprehensive digital asset management platform.

This renewal was led by FSN’s subsidiary Hand Studio. Hand Studio is a digital platform development specialist company that has recently pivoted its business by entering the blockchain market using a separate brand called ‘Finger Labs’, transforming into FSN’s leading company for domestic blockchain business.

Lee Sangseok, Co-CEO of FSN, stated, “While many DeFi services are provided anonymously and operate only domestically due to insufficient stability, Dfinix, which connects Korea and Asia through its multi-chain advantage, is evaluated as having high stability among various BSC-based platforms. We will continue various attempts aiming to achieve a total value locked (TVL) of 1 trillion KRW in the future.” He added, “Based on the capabilities of the largest digital marketing group in Korea, we plan to focus on providing customer-oriented DeFi services by positioning blockchain services, which the public finds difficult, in a more accessible way.”

To revitalize its blockchain business, FSN is actively expanding its collaboration network. Through industry-academic cooperation with KAIST, FSN is conducting research on blockchain-based DeFi service trends and designing optimized financial protocol models. Additionally, FSN is jointly developing various digital asset investment products with Wavebridge, a fintech company specializing in quantitative algorithm-based solutions. The company plans to aggressively target the domestic market by leveraging its collaboration network to offer easier and more convenient services and launch diverse digital asset investment products, starting with the renewed beta service of the Dfinix platform.

FSN cited the positive growth trend of the DeFi market as the background for strengthening its new business. According to data from the DeFi statistics site 'DeFi Pulse', the amount of funds invested in the DeFi market over the past year exceeded $110 billion (approximately 130 trillion KRW), increasing more than fivefold compared to a year ago. The Korea Internet & Security Agency (KISA) also forecasted that the currently most widely used DeFi market in the collateral loan sector could expand into various financial fields such as asset management, derivatives, and insurance, and potentially replace a significant portion of traditional financial institution operations.