Breaking Away from the Traditional Apartment-Style Factory Concept... Presenting a New Vision as a Complex Cultural Space
Hyundai Engineering announced on the 20th that it will unveil a new BI (Brand Identity) design for its knowledge industry center brand, ‘Hyundai Terra Tower.’ This BI renewal comes seven years after the brand was established in 2014. TERA stands for ‘The Endless Realization of All,’ symbolizing ‘the endless realization for all the futures that companies dream of.’
Through the BI renewal, Hyundai Engineering has newly established a brand vision to become an incubator of technological innovation that moves the world with new values and an open platform, along with a future-oriented BI image. The newly announced BI will be applied starting with ‘Hyundai Terra Tower Yeongtong,’ which will be occupied in the second half of 2022.
The new ‘Hyundai Terra Tower’ BI enhances a future-oriented image and scalability. The signature color, ‘Terra Blue,’ represents Hyundai Engineering’s solid and trustworthy business and symbolizes the hopeful future and leap forward of all tenant companies aiming to become global enterprises. The logo font harmoniously combines the strength of straight lines and the softness of curves, representing the competitiveness of tenants who quickly adapt to changes and respond flexibly.
Hyundai Engineering introduced the ‘Terra Tower’ brand to its knowledge industry centers in 2014. Starting with Munjeong Station Terra Tower, which became a landmark knowledge industry center in Munjeong-dong, it has successfully supplied a total of 14 projects, including Songpa Terra Tower 2, Geumcheon-gu Gasan Terra Tower, Yongin Giheung Terra Tower, and Osan Hyundai Terra Tower CMC, covering a total floor area of 620,000 pyeong.
Hyundai Engineering plans not only to renew the ‘Hyundai Terra Tower’ BI but also to showcase new masterpieces of knowledge industry centers by combining long-accumulated construction know-how and technology, aiming to differentiate itself in all aspects such as architecture, products, and sales management to captivate demanders.
A Hyundai Engineering official stated, "Along with the renewal of the ‘Hyundai Terra Tower’ brand, we plan to firmly establish our position as a premium knowledge industry center brand that leads the market and continues to earn customer trust through continuous brand management."
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