Shinsegae Food Launches Two Types of 'Qingdao-en Wang Gyoza' in Collaboration with Olban × Qingdao

'Qingdao En Gunmandu' 2 Types

[Asia Economy Reporter Seungjin Lee] Shinsegae Food announced on the 20th that it will launch two types of 'Qingdao-en Wang Gyoja,' a collaboration between the home meal replacement brand 'Olban' and the beer brand 'Qingdao.'

Shinsegae Food focused on the strengthening trend of drinking alone and drinking at home due to the prolonged COVID-19 pandemic. In particular, as consumer interest in 'food pairing,' which means foods that go well together, has increased, it was expected that introducing convenient meals through collaboration with famous liquor brands would attract positive responses from home drinkers.

Accordingly, Shinsegae Food partnered with the beer brand 'Qingdao' to introduce two types developed using dumplings perfect as beer snacks: 'Qingdao-en Lamb Skewer Flavor Wang Gyoja' and 'Qingdao-en Mala Wang Gyoja.'

'Qingdao-en Lamb Skewer Flavor Wang Gyoja' is characterized by its filling made from the juicy combination of domestic pork and lamb, along with exotic spices such as cumin and coriander powder, allowing consumers to enjoy the flavor and texture of lamb skewers. 'Qingdao-en Mala Wang Gyoja' adds shredded squid to domestic pork for a chewy texture and includes mala spices to provide a tingling spiciness.

To commemorate the collaboration between 'Olban' and 'Qingdao,' Shinsegae Food will hold a Naver Shopping Live event at 8 p.m. on the 22nd, offering discounted packages of 'Qingdao-en Lamb Skewer Flavor Fried Dumplings' and 'Qingdao-en Mala Fried Dumplings' so customers can enjoy 'Qingdao-en Wang Gyoja' abundantly. Additionally, the two types of 'Qingdao-en Wang Gyoja' will be available nationwide at CU convenience stores.

A Shinsegae Food official said, "We collaborated with Qingdao to introduce Olban home meal replacements that pair well with beer, in line with the home drinking trend that pursues food pairing. To capture the increasingly segmented tastes of consumers, we will not only expand our home meal replacement lineup reflecting food culture trends but also strengthen various collaborative marketing efforts."