[Asia Economy Reporter Yuri Kim] CJ Olive Young announced that starting from the 17th, it will hold a first-come, first-served giveaway event for the 22nd anniversary 'Birthday Can' at nationwide stores and on its mobile application (app).
Olive Young, celebrating its 22nd anniversary this year, has held the 'Birthday Can' giveaway event every year at the end of the year to show appreciation for the support received from customers throughout the year. The 'Birthday Can' is a special goodie set combining sample sizes of the year's popular products and a tin case.
This year's 'Birthday Can' is composed of popular products from the '2021 Olive Young Awards' winning items or winning brands. The 'Olive Young Awards' is an event where Olive Young selects representative products in each category based on approximately 100 million purchase data annually. This year, 134 products across 28 categories made the winners list.
It offers up to 30 sample items, including award-winning products in major categories such as skin toner, essence/serum, mask packs, pads, as well as trend-leading products this year like clean beauty, healthy food, and rising stars. Twenty-eight brands including Gahi, Anua, Round Lab, Annove, Aromatica, Our Vegan, and Ondo are participating.
This year's 'Birthday Can' is presented in a cake-shaped tin case (aluminum case) modeled after a Christmas tree to add the meaning of a year-end gift. It is given on a first-come, first-served basis to 'CJ ONE' members who purchase over 60,000 won at nationwide stores and on the mobile app.
A discount promotion on award-winning products will also be held. Olive Young will open the '2021 Olive Young Awards Brand Week' from the 17th to the 23rd, selecting about 170 popular products from award-winning brands in categories such as skincare, color cosmetics, perfumes, and beauty tools, offering discounts of up to 40%.
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