Linkshops Opens Dongdaemun Fashion Store in Singapore

Operating a Select Shop at Singapore BHG Department Store Based on Dongdaemun Clothing Wholesale Market Products

[Asia Economy Reporter Kim Cheol-hyun] Linkshops, a wholesale clothing brokerage platform operated by co-CEOs Seo Kyung-mi and Oh Young-ji, announced on the 9th that it has signed a business agreement with Singapore's BHG Department Store to operate a "K-Fashion Flagship Store" focusing on clothing and fashion accessories produced in Korea.

The 'Kollect' store, newly opened in BHG Department Store, consists of over 1,150 items from a total of 66 Dongdaemun clothing wholesale companies. Linkshops plans to update products once a week and continuously introduce various Dongdaemun companies to the local market.

In particular, Kollect is not a regular store but a concept store introducing Korean K-culture, updating popular drama-related products such as Squid Game, Hometown Cha-Cha-Cha, Hotel Del Luna, Penthouse, Yumi's Cells, as well as K-pop merchandise from BLACKPINK every week.

Currently, about 13,000 Dongdaemun companies are registered on Linkshops, recording over 100,000 orders monthly. Notably, about 30% of total sales are generated overseas in countries such as China, Hong Kong, and Singapore.

Oh Young-ji, CEO of Linkshops, said, "Based on this flagship store model, we are currently in close discussions with local brands and distributors in the United States, Japan, China, and other countries to expand our business. We will do our best to promote the overseas expansion of the Dongdaemun commercial district and K-fashion."