Shinhan Bank, Ranked No.1 in National Customer Satisfaction for Banks for 5 Consecutive Years

Park Hyun-jun, Executive Vice President of Shinhan Bank (left), is taking a commemorative photo with Hong Jun-ho, CEO of Chosun Ilbo.

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 8th that it has won first place in the banking sector for five consecutive years in the '2021 National Customer Satisfaction Index (NCSI)' survey conducted by the Korea Productivity Center.

Now in its 24th year, the NCSI survey is a representative customer index that measures and quantifies the satisfaction level directly evaluated by customers for products and services produced domestically and internationally and ultimately sold to domestic consumers. The survey is jointly developed and conducted by the Productivity Center and the University of Michigan in the United States.

In this year's survey, Shinhan Bank received high evaluations in various areas including ▲creating customer value through good service ▲digital innovation for customers ▲excellent risk management capabilities ▲proactive financial consumer protection policies ▲support platforms for the success of small and medium-sized enterprises and individual business customers ▲fulfillment of corporate social responsibility, winning first place in the banking sector for five consecutive years.

In particular, Shinhan Bank was selected as number one in all major customer satisfaction surveys this year, including the Korea Service Quality Index (KS-SQI), Global Customer Satisfaction Index (GCSI), Korea Industry Service Quality Index (KSQI), and KCSI, being recognized as the best bank chosen by customers.

A Shinhan Bank official said, "We believe that customer-centric value management prioritizing customers and differentiated ESG (Environmental, Social, and Governance) management have led to customer satisfaction," adding, "We will continue warm finance that grows together with customers and society through communication."