[Asia Economy Reporter Hwang Yoon-joo] Al Katani, CEO of S-OIL, was selected as the recipient of the CEO Award for demonstrating outstanding crisis management leadership and achieving excellent results despite the COVID-19 situation, as well as being recognized for sincere ESG (Environmental, Social, and Governance) management performance.
S-OIL announced on the 7th that it won the CEO Award and the comprehensive Grand Prize in the Brand Management category for five consecutive years at the '2021 Korea Management Awards' hosted by the Korea Management Association Consulting (KMAC).
The 'Korea Management Awards' is the most prestigious award in the field of management innovation in South Korea, recognizing CEOs who have demonstrated proactive leadership and companies with outstanding achievements in areas such as brand management, customer satisfaction management, and win-win management, with awards presented annually.
CEO Al Katani is pursuing profitable sustainable growth based on CEO leadership to achieve the vision of becoming the 'most competitive and creative eco-friendly energy chemical company.' In particular, he has innovated corporate culture based on a deep understanding of the importance of safety culture and ESG management, and is leading the company’s profitable sustainable growth through strategic decision-making that maximizes economic efficiency centered on the new advanced petrochemical complex facilities (RUC&ODC).
In terms of branding, S-OIL received high praise for its consistent and differentiated brand marketing, winning the comprehensive Grand Prize in the Brand Management category for five consecutive years. S-OIL conducts integrated marketing activities based on an understanding of customers, markets, and brands, and consistently maintains a brand identity that actively communicates with consumers.
S-OIL stated, "This award recognizes our efforts to pursue sustainable growth based on outstanding CEO leadership in the rapidly changing energy industry amid the COVID-19 pandemic," and added, "We will continue to provide new value to customers through sincere communication and grow into the most trusted brand."
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