Ediya Coffee Opens 'Four Seasons Cafe' in Partnership with Zepeto

[Asia Economy Reporter Moon Hyewon] Ediya Coffee announced on the 7th that it has opened the ‘Ediya Four Seasons Cafe Branch’ on the metaverse platform ‘ZEPETO’. Through this special brand experience space, the company plans to strengthen communication with Generation Z, its future potential customers.

The Ediya Four Seasons Cafe Branch is designed with a vintage exterior featuring a ‘Hanok Cafe’ concept that fits well with ZEPETO’s popular official map Four Seasons Cafe winter theme, and an interior similar to actual Ediya Coffee stores.

Visitors can meet the virtual mate character ‘TOFFY’ and explore various popular Ediya Coffee products displayed in the store. Especially on the second-floor terrace, there is a hotteok corner, a popular dessert of Ediya Coffee and a representative nostalgic winter snack, allowing visitors to enjoy the winter scenery along with memories.

To commemorate the opening of the ZEPETO store, Ediya Coffee is holding a certification shot event for visitors. From the 7th to the 20th, those who share a certification photo of their visit to the ‘Ediya Four Seasons Cafe Branch’ on their Instagram feed with the required hashtags #EdiyaZEPETO and #EdiyaTOFFY will be entered into a drawing to win an Apple Watch 7 (2 winners), Ediya mobile gift certificates worth 10,000 won (100 winners), and 5,000 won (100 winners). Additionally, a time-attack prize event will be held monthly, where visitors can receive coupons for popular Ediya Coffee products by visiting at specific times.