[Asia Economy Reporter Kiho Sung] BankSalad's genetic testing service, launched in the MyData era, is reported to have a waiting list exceeding eight times the average daily application capacity since its beta opening. In this regard, BankSalad plans to officially launch the service within this year.
On the 6th, BankSalad announced that through this free genetic testing service, it aims to lower the barrier to premium genetic testing and allow more customers to experience it, thereby expanding 'health management data at your fingertips.'
A BankSalad representative stated, "The popularity of genetic testing comes from health management based on personal data of genetic traits and easy, fun analysis results," adding, "Customers who have experienced BankSalad's differentiated data technology through asset management solutions have shown positive interest in health management combined with data utilization."
Providing analysis results through illustrated image cards expressing the characteristics of the top three genetic traits also served as a major fun element. For example, people with high suitability for strength training receive a card named 'Ancestor's Support Staff,' those with favorable BMI genes get 'The One Permitted to Overeat,' and those with low bitterness sensitivity see 'One Shot of Herbal Medicine,' showcasing witty naming.
BankSalad's 'Genetic Testing' service is conducted through a service partnership with 'Macrogen,' the nation's top genome analysis company, and is available for free to all BankSalad app users. Customers who apply for the test collect saliva using the 'Genetic Testing Kit' delivered to their homes and then return the kit to Macrogen, the analysis institution. BankSalad covers all testing costs, including kit delivery.
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