Year-End Season, Unique Goods Flood Targeting 'Home Party Jok'

[Asia Economy Reporter Lim Hye-seon] Following last year, demand for home parties that can be enjoyed at home is expected to increase again this year-end. Although various gatherings are taking place as the 'With Corona' policy has made postponed meetings possible, the number of COVID-19 cases is still rising.

According to Interpark on the 5th, sales in the Christmas and event supplies category increased by 17% compared to the same period last year during the recent month from October 26 to November 22. With the expansion of private gathering standards, sales of Christmas party items such as Santa costumes and decorative accessories have increased. In the past month, sales of Santa costumes and string light decorations surged by 323% and 112%, respectively, compared to the same period last year.

The distribution industry is releasing various unique goods targeting the ‘home party crowd.’ Innisfree launched the ‘2021 Green Holiday Edition’ in collaboration with famous American pop artist Steven Harrington for the Christmas year-end season. This edition features limited-edition goods including basic care sets and makeup items perfect for gifting to acquaintances, as well as tableware sets that add to the home party atmosphere.

Paris Baguette is introducing a limited-edition ‘Party Deco Pack’ for home parties to create a festive party mood ahead of Christmas. The ‘Party Deco Pack,’ which allows you to fully enjoy the Christmas party atmosphere, consists of various decoration items such as seven types of large balloons, lettering garland balloons, tri-color rubber balloons, and a silver foil curtain to complete the home party.

There is also the ‘Holiday To-Go Home Party Pack’ offered by the Grand InterContinental Seoul Parnas. The ‘Holiday To-Go Home Party Pack’ offers a choice among three types: turkey, barbecue pork ribs, and Virginia ham, and includes tiramisu cake, avocado salad, one bottle each of red and white wine, and chandelier decorative candles to set the party mood.

Christmas cakes are also indispensable for home parties. Tous Les Jours and ‘Cookie Run: Kingdom’ cakes have realized not only the visual but also the taste of the game’s main character, ‘Brave Cookie.’ The ‘Brave Cookie! Caramel Mascarpone Fresh Cream’ cake is made by layering caramel mascarpone cream and cookie crumble between chocolate sheets, while the ‘Cookie Run Choco Gold Layer’ cake adds two types of chocolate cream inside chocolate and white sheets and is topped with cute Cookie Run decorations on the cake.