hy, Awarded the 'Consumer-Centered Management Hall of Fame'

Choi Dong-il, HY Head of Public Relations (from left), Yoo Hak-su, CEO of Coreana Cosmetics, Cho Sung-wook, Chairman of the Korea Fair Trade Commission, and Lee Sang-jun, CEO of Hyundai Pharm, are taking a commemorative photo.

[Asia Economy Reporter Lim Hye-seon] hy announced on the 5th that it was selected for the 'Hall of Fame' category at the 2021 Consumer-Centered Management (hereafter CCM) Excellence Company Awards Ceremony held on the 3rd, receiving a commendation from the Fair Trade Commission Chairman.

CCM is a nationally certified accreditation system that began in 2007. It organizes all activities performed by companies around consumers and evaluates whether improvements have been made every two years to grant certification. The evaluation is conducted by the Korea Consumer Agency, and certification is handled by the Fair Trade Commission.

The Hall of Fame is selected through an additional review of companies that have received CCM certification seven or more times. hy has received this certification consecutively seven times since its first certification in 2009. Only ten domestic companies have been inducted into the Hall of Fame. Awarded companies can utilize the ‘CCM Hall of Fame Premium Mark’ in various ways on product packaging and more.

hy has reflected a consumer-centered philosophy throughout its management activities. Over the past few years, it has made bold investments to establish a fresh logistics system, expand customer communication channels, and strive to enhance consumer rights and interests.

A representative example is the world’s first developed ride-on electric cart ‘CoCo’. As of July, 12,146 units have been distributed, and a nationwide cold chain system has been established. It uses electricity, so there are no concerns about exhaust fumes, and it can deliver products fresh right to the doorstep, making it an eco-friendly delivery method that requires no additional packaging materials.

hy has completed the development of a new electric cart with upgraded functionality and safety and plans to sequentially replace more than 1,000 units annually.

Efforts have also been made to expand the logistics network. With an investment of 50 billion KRW, new logistics centers were built in Singal and Yangsan, completing a next-day delivery system. Recently, an additional state-of-the-art logistics center is under construction in the Nonsan area with an investment of 117 billion KRW. The introduction of the online integrated platform ‘Predit’ and portable POS systems has improved customer accessibility and payment convenience. Through its own customer center and regional CS representatives, it also responds promptly to customer inconveniences.

Choi Dong-il, head of hy’s Public Relations Division, said, “Our consistent efforts to prioritize consumer satisfaction and improve convenience and rights were highly evaluated,” adding, “Differentiated leadership in the industry...”