Jeonbuk Province Wins Korea Advertising Awards for Two Consecutive Years

TV Commercial 'Travel Experience 1st Place' Receives Special Award in Public Advertising Category at 2021 Korea Advertising Awards

[Jeonju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] Jeonbuk Province announced on the 3rd that its TV commercial "Travel Experience No.1 - More Than Flowers, Prevention," submitted for the '2021 Korea Advertising Awards,' won the Special Award in the Public Advertisement Local Government category.

The Korea Advertising Awards is the most prestigious comprehensive advertising award in Korea, hosted by the Korea Federation of Advertising Associations and sponsored by the Korea Communications Commission.

This year, about 90 entries were submitted in the public advertisement category of the 2021 Korea Advertising Awards from central government ministries, local governments nationwide, and public institutions.

Among central government ministries, the Ministry of National Defense's "70 Years of Waiting" was selected as a winning work, while Jeonbuk Province earned the honor of winning in the local government category.

"More Than Flowers, Prevention" was selected as a winning work this year, following last year's public advertisement award-winning work "Travel Experience No.1 - A Trip That Needs No Words."

Thus, Jeonbuk Province continued its winning streak in the local government category for two consecutive years.

"More Than Flowers, Prevention" was produced as a 30-second TV commercial conveying a hopeful message, announcing the cancellation of spring festivals in Jeonbuk Province amid the COVID-19 situation, with the message "Pause for a moment! Jeonbuk's spring will be more beautiful next year with patience."

Ahead of the peak spring outing season, it was evaluated as enhancing the safe image of Jeonbuk Province by emphasizing the restraint of Jeonbuk residents and visitors from other regions from visiting crowded places and compliance with quarantine rules.

Marking its 28th year, the Korea Advertising Awards saw participation from domestic advertising companies, production companies, and advertisers in both general (private) and special (public advertisement) categories, with over 2,000 works submitted. Preliminary and final judging were conducted based on creativity, completeness, and message delivery.

Jeonju=Honam Reporting Headquarters Reporter Kim Han-ho stonepeak@asiae.co.kr