Innocean Wins Most Awards at the '2021 Korea Advertising Awards'

'KCC Construction Switzen Lighthouse Project' campaign.

[Asia Economy Reporter Lim Chun-han] Innocean Worldwide announced on the 2nd that it received a total of 11 awards, including 4 Grand Prizes, at the ‘2021 Korea Advertising Awards,’ marking the highest number of awards among domestic advertising companies.

Innocean won Grand Prizes in four of the seven categories: TV, Audio, Innovation, and Social Communication. The ‘KCC Construction Switzen Lighthouse Project’ campaign, which won the Grand Prize in the TV category, is a social contribution program that supports security guards by improving the environment of aging apartment security offices so they can work in better conditions. This campaign recorded approximately 33.2 million views on YouTube.

The ‘Hyundai Motor Group Little Big Emotion’ campaign, which won the Grand Prize in the Innovation category, is a project video featuring kids’ mobility equipped with emotion recognition vehicle control technology that aids children during their treatment process. It won the Silver Award at the ‘2021 New York Festivals Advertising Awards’?one of the world’s top three advertising festivals?and also received the highest honor in the Film & Animation category at the Red Dot Design Award. Additionally, the ‘SK Hynix ESG (Environment, Social, Governance)’ campaign won the Grand Prize in the Social Communication category, and the ‘Kia Sportage’ campaign won the Grand Prize in the Audio category.

Lee Yong-woo, CEO of Innocean, said, “Innocean has been selected as Korea’s number one advertising company for two consecutive years and has received numerous awards at international advertising festivals. We are pleased to finish this year on a high note by winning the most awards at the prestigious Korea Advertising Awards. We will continue to do our best to create campaigns that resonate with many people.”