Mitoon "iDoMarketing Enters D2C Market with FreshTalkTalk"

[Asia Economy Reporter Hyunseok Yoo] Me2on subsidiary Ido Marketing announced on the 1st that it has launched the xylitol capsule gargle brand ‘FRESH TOKTOK’ and is officially entering the 'D2C' (Direct to Consumer) market by directly trading with consumers through its own platform.

FRESH TOKTOK is a food product for removing bad breath by bursting capsules inside the mouth. It helps consumers who have increased concerns about bad breath due to prolonged mask-wearing in the non-face-to-face era by improving oral hygiene and breath freshness. Developed based on edible special capsule manufacturing technology, FRESH TOKTOK utilizes ingredients such as gelatin and seaweed to create ultra-thin special capsules, characterized by an external thickness significantly thinner than conventional soft capsules. Each package contains a total of 60 capsules. One to two capsules, sized 3.5 to 4 mm, can keep the mouth feeling fresh.

This product was jointly developed by CNBH, a specialized functional capsule manufacturer, and Yukseong Trading, the manufacturer of Mask Caddy. CNBH is a company recently founded by a senior researcher who directly participated in capsule technology development at KT&G Research Institute.

No Youngtae, CEO of Ido Marketing, said, “In these times when mask-wearing is essential, FRESH TOKTOK has shown a good response, having sold more than 30,000 units in domestic and Japanese markets through pre-sales before launch,” and added, “We will do our best to create new growth momentum by entering the D2C market through promotions incorporating various marketing know-how of Ido Marketing such as FRESH Song, Toktok Challenge, brand collaborations, pop-up stores, and through influencer media commerce and live commerce.”