SSG.com's Keyword for Next Year: 'Customer-Oriented' ... Aiming to Be the No.1 Integrated Online-Offline Platform

CEO Kang Hee-seok Emphasizes in Online Video Conference with All Employees Participating

[Asia Economy Reporter Jo In-kyung] Shinsegae Group is building a 'complete ecosystem' centered on SSG.com, enabling customers to access Shinsegae channels both online and offline.

SSG.com announced that on the 30th of last month, all members including CEO Kang Hee-seok participated in an online video conference to communicate as 'One Team, One Company.'

At this event, organized to review the year's achievements and build company-wide consensus on the future vision, CEO Kang said, "This year, the volume of online grocery shopping expanded up to 150,000 orders per day with the increase of large PP (Picking & Packing) centers, and the product assortment and quality competitiveness were further strengthened. The growth in key lifestyle categories such as fashion, beauty, pets, infants and children, and home appliances, as well as the popularity of live commerce 'SSG Live,' are encouraging."

CEO Kang continued, "Next year will be the first year of building a complete ecosystem based on online-offline synergy. By 2023, let us all unite to achieve double growth in the grocery category and triple growth in the non-grocery lifestyle categories, creating meaningful results."

SSG.com also identified 'customer orientation' as the key focus for next year to lay the foundation for becoming the 'No.1 integrated online-offline distribution platform.' From a marketing perspective, they plan to reorganize strategies to expand the customer base and begin full-scale discussions on 'membership services' to enhance shopping convenience.

On the platform infrastructure side, efforts will be accelerated to improve 'customer-oriented UI/UX,' simplifying ordering and payment processes. In addition, they will continuously expand large PP centers to increase online grocery volumes, strengthen competitiveness through product differentiation, and explore nationwide logistics network enhancements centered on establishing next-day delivery systems for non-food lifestyle categories such as fashion, accessories, and daily necessities.

An SSG.com official said, "As market restructuring is expected to accelerate around large platforms next year, we will focus on realizing a complete e-commerce business model based on a strong ecosystem. There will be more active communication opportunities where all members can share long-term visions and goals."