Burberry Beauty New Product Demonstration and Makeup Method Non-Face-to-Face Live Broadcast Training
'La Prairie's Beauty Class' Followed by Approximately Triple Monthly Sales Increase for La Prairie
[Asia Economy Reporter Yuri Kim] Shilla Duty Free is expanding live broadcasts with global luxury cosmetics companies to overcome the COVID-19 recession.
On the 30th, Shilla Duty Free announced that it will hold a 'Burberry Beauty' beauty class through Shilla TV. Following 'La Prairie' in July and October, and 'Gucci Beauty' in September, this is the fourth luxury cosmetics beauty class introduced this year.
The non-face-to-face beauty classes are gaining great popularity in the long-term recession-hit duty-free and cosmetics industries by providing new customer experiences and increasing sales. After Shilla Duty Free held the 'La Prairie' beauty class in July, the brand's monthly sales increased about threefold compared to before the broadcast. Additional requests for beauty classes from beauty brands and customers continue.
On the 30th, from 7 PM for one hour, Shilla Duty Free will conduct a 'Non-Face-to-Face Beauty Class with Burberry Beauty.' The broadcast will be hosted by former Rainbow member Jo Hyun-young and creator AuraM, active on Shilla Duty Free’s review site Tipping. The program includes an introduction to Burberry Beauty's new product 'Kisses Matte Lipstick,' product demonstration, and quiz events. The live broadcast can be accessed via the Shilla Duty Free mobile application (app).
Benefits will also be provided to customers watching the live broadcast. All viewers will receive 30,000 won in reward points usable for purchasing 'Burberry Beauty' products at Shilla Duty Free. Additionally, three customers who answer quiz questions correctly during the live broadcast and three customers who ask the most questions in real-time will receive Burberry Beauty lipsticks as prizes.
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