7-Eleven Launches 'Bap Ready Meal Series' in Collaboration with Gilimyanghang

On the 30th, 7-Eleven partnered with nut specialty company 'Gillim Yanghaeng' to launch a convenience food series using Bap seasoning.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 30th that it has partnered with nut specialty company ‘Gillim Yanghaeng’ to launch a convenience food series using Bap seasoning.

The products introduced this time include a total of five items: ‘Bap Corn Cheese Gimbap’, ‘Bap Garlic Bread Sandwich’, ‘Bap Honey Butter Burger’, ‘Bap Honey Butter Cream Bread’, and ‘Bap Honey Water’. The Bap Corn Cheese Gimbap is made by seasoning rice with spicy tteokbokki sauce, topping it generously with corn and mozzarella cheese, and finishing it with Bap Grilled Corn Flavor seasoning. The Bap Garlic Bread Sandwich is made by spreading rich garlic sauce on sandwich bread filled with egg salad and ham cheese. The Bap Honey Butter Burger contains egg salad made with honey butter seasoning and apple jam, along with a chicken patty.

To commemorate the launch of these products, a social media (SNS) event has also been prepared. Until the 8th of next month, participants can enter by tagging a friend they want to eat with in the official Seven Eleven Instagram event post. Winners will be selected by drawing and will receive Bap gift sets, vouchers for three Bap food items, and vouchers for Bap Honey Butter Popcorn.

A Seven Eleven representative said, “The Bap Almond series, from honey butter flavor to various other flavors, has gained great popularity among the MZ generation (Millennials + Generation Z) and foreigners,” adding, “We will continue to introduce differentiated products through collaborations with various brands in the future.”