Supporting Game Market Entry in the Middle East, Africa, and Latin America

Ministry of Culture and Korea Creative Content Agency to Host 'It's Game Emerging Market' from 14 to 17 Next Month

A platform will be established to support the overseas expansion of domestic game content. It is the 'It's Game Emerging Market' event hosted by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency from the 14th to the 17th of next month. Through the online business platform 'It's Game,' business consultation opportunities will be provided with fifteen publishers and investors from the Middle East, Africa, and Latin America. Approximately thirty game development companies will participate. Meetings and business matching will be conducted, and market information can be shared. Kim Hyuk-su, head of the Game Division at the Korea Creative Content Agency, stated, "Leading global publishers such as Lockwood Publishing (Brazil), Cafe Bazaar (Iran), IESA (South Africa), 1C Publishing EU (Czech Republic), and Innova (Russia) will participate." He added, "Regions such as Eastern Europe, the Middle East, Africa, and Latin America have high internet (67%) and smartphone (110%) penetration rates, indicating strong growth potential for the game industry," and expressed expectations for active market entry and information exchange in emerging markets. For detailed information including application methods, please refer to the Korea Creative Content Agency or the It's Game website.