On the 29th, CJ Olive Young opened the '2021 Olive Young Awards & Festa Section' on its official online mall and mobile application (app).
[Asia Economy Reporter Lim Chun-han] CJ Olive Young announced on the 29th that it has opened the ‘2021 Olive Young Awards & Festa Hall’ on its official online mall and mobile application (app) and revealed the award-winning products.
In the Awards Hall, visitors can see a total of 134 award-winning products across 28 categories that provide an overview of the current status and outlook of this year’s health and beauty market. These were selected based on approximately 42,000 products sold annually by Olive Young and about 100 million customer purchase data points.
Among 25 traditional categories focusing on core product groups, 100 hit products were selected, and in 3 trending categories expected to grow in the future (Clean Beauty, Healthy Food, Rising Star), 34 award-winning products were carefully chosen and introduced along with review comments. Visitors can also check past award-winning products and the awards history.
The Festa Hall, which will be unveiled on the 9th of next month, will implement an online experience of the offline convention event under the concept of a ‘virtual tour.’ It will allow visitors to check participating brands and booth locations by major themes within the event, such as Botanical Garden (Skincare), Mirror World (Makeup), Bubble Land (Personal Care), and Activity Park (Healthcare).
An Olive Young official said, “The Olive Young Awards are a credible indicator to observe trend changes and a smart shopping guide. As the health and beauty market changes in various ways, domestic small and medium-sized cosmetics brands that quickly respond to trend changes are playing an active role.”
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