[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 26th that it will participate in the '2021 Digital Transformation Expo' hosted by the Ministry of Science and ICT and conduct a pilot service ahead of building a metaverse-based platform.
At the Digital Metaverse Expo, one of the themes of the expo held at KINTEX until the 28th, Shinhan Bank will introduce ▲Shinhan SOL Baseball Park ▲Shinhan Metaverse Conference Hall ▲GS25 X Shinhan Store and showcase financial experience services.
The Shinhan SOL Baseball Park is designed so that users can collect items such as bats and gloves in the metaverse baseball stadium to earn points, which can be redeemed for actual prizes at the expo. The Shinhan Metaverse Conference Hall is a space within the metaverse where internal and external events and lectures can be held, and various videos can be viewed, including the Digilog Branch that embodies the future vision of bank branches. The GS25 X Shinhan Store replicates Shinhan Bank's convenience store innovation branch in the metaverse space, allowing users to preview the convenience store space that will be launched on the metaverse platform in the future.
Additionally, to commemorate the metaverse platform experience event, Shinhan Bank will hold a raffle for customers who upload photos of their Shinhan metaverse experience along with hashtags to their personal social networking services (SNS).
A Shinhan Bank official said, "As the first bank to independently build a metaverse platform, Shinhan Bank participated in this expo to allow customers to experience part of the platform in advance, and we will prepare to reflect customers' feedback in the actual metaverse service in the future."
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