[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 23rd that its health functional food private brand (PB) 'Secret' will launch 'Lactoferrin Ssok Diet Secret,' which helps reduce body fat using a new material.
CJ OnStyle will hold the first live broadcast sale of 'Lactoferrin Ssok Diet Secret' at 10:25 AM on the 25th. The new product contains 'lactoferrin' derived from Dutch milk for the first time in Korea. The company stated, "It is effective for body management such as weight loss, BMI reduction, and visceral fat area reduction," and added, "During the broadcast, we offer a 30,000 KRW discount and 12-month interest-free benefits for purchasing the 16-week supply, available in 8-week and 16-week supplies."
Considering the characteristic of 'lactoferrin' that breaks down first in the stomach, it is coated with an enteric coating to reach the intestines for absorption. It also contains essential vitamin B complex necessary for carbohydrate, fat, and protein metabolism and energy production in the body.
'Lactoferrin' is a key component of colostrum and is also called the protein that protects babies. It is registered as GRAS by the U.S. Food and Drug Administration (FDA) and listed as a novel food by the European Food Safety Authority (EFSA). In Korea, it was recognized last month by the Ministry of Food and Drug Safety for its functionality in reducing body fat and safety.
Heejeong Park, Health Food Team Leader at CJ OnStyle, said, "Since the phased daily recovery (With Corona), 'Cissus Diet Secret,' the representative product of Secret, has recorded order amounts in the 300 million KRW range in every broadcast, achieving good results," and added, "In response to such customer demand, we discovered a new material called lactoferrin, whose effectiveness and safety have been proven, and launched a new product."
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