Time Commerce TMON's Content Commerce Strategy Also Succeeded

First Episode of Self-Produced Variety Show Hits 300,000 Views
Additional Stock of Featured Products Also Sold Out

Tmon's original web variety show content, directly planned and produced by the company, is gaining popularity. Since the release of the first episode, it has recorded 300,000 views and sold out related products. Since CEO Jang Yoon-seok's appointment, Tmon has presented 'content commerce' as its strategic direction, aiming to create empathy with consumers by linking original content with commerce.

According to Tmon on the 23rd, the original web variety show 'Gwanggo Cheonjae Syndrome' recorded 110,000 views within a day of releasing the video on the 18th and is currently cruising with nearly 300,000 views. The KFC products introduced in this video sold out the initial quantity of 20,000 units, and an additional 5,000 units prepared were also sold immediately. The total sales volume reached 25,735 units, with sales amounting to approximately 220 million KRW.

‘Gwanggo Cheonjae Syndrome,’ released through the YouTube channel, features Jung Joon-ha, who recently released a new album as ‘MC Minji’ and is active in the entertainment industry. The show depicts the process of directly drawing and producing corporate promotional flyers and obtaining customer benefits. The products featured here are sold exclusively on Tmon. The first season consists of six episodes and is released every Thursday.

Tmon, emphasizing 'content commerce,' plans to continuously pursue this differentiated content strategy. This is due to the know-how accumulated through content production such as live commerce and web dramas. In February this year, Tmon released its first web drama, ‘Sweet Office,’ targeting the MZ generation (Millennials + Generation Z) through its original content brand ‘Tmon Play,’ garnering over 620,000 views and receiving high acclaim. Subsequent releases such as ‘Suspicious Blind Date’ and ‘To Mom and Dad’ also secured an average of over 100,000 viewers per episode, gaining popularity. Recently, Tmon has strengthened communication with customers based on content by releasing ‘A Romantic Comedy Enthusiast’ and more.

Additionally, Tmon is creating concrete business by signing strategic agreements with major content platforms such as TikTok and AfreecaTV to chemically combine commerce assets with content DNA. A Tmon representative said, "Through this attempt, we experienced that content with fun and story creates empathy with consumers and naturally connects to commerce." They added, "We will continue to collaborate with capable partners to showcase various content that communicates with customers and build competitiveness."