[Asia Economy Reporter Eunmo Koo] Online video service (OTT) TVING has introduced a 'Coming Soon' service that allows users to check the latest content lineup in real time.
TVING announced on the 19th that it has improved the user interface (UI) within the application by introducing the Coming Soon service on the main screen starting from the 18th, expanding accessibility to information about original and latest content.
The Coming Soon service is added to the bottom menu of the TVING app main screen. When new updated content information is available, a badge notification is displayed on the tab to alert users. This feature will be applied sequentially starting with the Android app. The Coming Soon service allows users to view the latest content information at a glance, including trailers, posters, synopses, and release dates. When users stay on a content feed they are interested in, the trailer automatically plays, making it convenient to access information about their favorite works.
Through the Coming Soon tab, TVING plans to release the latest information on new original content such as Love Catcher in Seoul (November 19), Street Woman Fighter ON THE STAGE (November 21), and Shinbi Apartment Special Edition (December 22).
Lee Woo-cheol, CPO and head of UX at TVING, said, “By introducing the Coming Soon service, we have improved the service UX environment so that customers can first obtain information about TVING’s latest content and enjoy K-content. We will continuously improve the overall usability of TVING’s services, including content exploration, recommendation, and viewing, to establish the formula that K-content equals TVING.”
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