Philip Morris Launches 'Hitz Black Purple'

[Asia Economy Reporter Lim Hye-sun] Korea Philip Morris announced on the 18th that it will launch a new product, 'Black Purple,' in the IQOS-exclusive tobacco brand HEETS.

'HEETS Black Purple' is the product with the strongest coolness among the 'HEETS Special' lineup, which features unique flavors. With the release of HEETS Black Purple, the HEETS Special lineup has expanded to four types: 'Purple,' 'Summer Breeze,' 'Eugene,' and 'Black Purple.'

The company explained that IQOS heats tobacco without burning it, resulting in an average reduction of about 95% in harmful substances compared to conventional cigarettes. The new HEETS Black Purple will be pre-released at IQOS flagship stores on the same day and will be available at convenience stores and retail outlets nationwide starting from the 2nd of next month. The price is the same as existing HEETS products, 4,500 won.