Sevenliner, a brand of WellbuTech Co., Ltd., which is celebrating its 20th anniversary this year, is renewing its brand identity.
The BI renewal strategy aims to enhance brand value and secure future competitiveness by reorganizing visual elements that can be effectively communicated to consumers.
The BI was changed to a simple typeface to match the brand concept, and the colors were contrasted using only neutral black and white to improve visibility. Unlike the previous logo that intuitively represented the leg massager brand, it is evaluated to have been created in a modern style.
The brand slogan, ‘7AM, 7PM, 7DAYS,’ carries the meaning of ‘the time when legs feel light, the time when legs rest, the time when legs become beautiful, Sevenliner becomes a daily routine.’ This actively reflects the actual patterns of buyers. Most customers using Sevenliner receive leg massages after work and feel reduced swelling and lighter legs the next morning. By making it a daily habit, it is said that muscle stiffness and swelling decrease, allowing management of the leg line as well.
The product design concept also reflects a simple and modern design. It incorporates design elements such as a clean base and details reinterpreted according to the latest trends. In particular, the name ‘Sevenliner’ hides the meaning of ‘beauty at 7 degrees.’ The work was carried out to strengthen and expand the meaning of the brand identity by intending a design that consumers can easily relate to.
Sevenliner has been steadily loved as a leg massager for 20 years. It is currently undergoing rebranding to revive the massage device market, once classified as a silver industry, as a ‘trend’ among the MZ generation, and is preparing to expand the brand into various product lines beyond just leg massagers.
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