Providing Content Linked to Exhibitions Digitally
[Asia Economy Reporter Kim Heung-soon] COEX announced on the 17th that it has launched the 'COEXverse' content service, which provides customers participating in exhibition and MICE (Meetings, Incentives, Conferences, and Exhibitions) events with digital experiences.
COEXverse, a combination of COEX and universe, is a digital content service linked to exhibition and MICE events that offers customers a variety of experiences such as online talks, trend reports, campaign participation, and product purchases.
The first content will be an 'online talk' collaboration between Korea's largest food industry exhibition, 'COEX Food Week,' opening on the 24th, and MKYU (Kim Mi-kyung University) led by instructor Kim Mi-kyung.
The online talk, themed 'The Future of Our Dining Table,' features top experts from various fields and is open to not only prospective Food Week participants but also anyone interested in sustainable food culture.
President Lee Dong-won said, "COEX launched COEXverse to transform into a company that values digital-based customer experiences in the With-Corona era," adding, "We will prepare diverse content for exhibitions to go beyond business venues and present industry-specific trends."
The COEXverse online talk can be viewed on the MKYU website for one month starting this morning, and customers who use the service by the 21st will receive admission tickets to the Food Week exhibition.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
