[Asia Economy Reporter Moon Hyewon] Jadam Chicken announced on the 16th that it has renewed its exclusive contract with actor Jo Jung-suk and will continue to work together next year.
Actor Jo Jung-suk joined Jadam Chicken as an exclusive model in 2019. The commercials, which showcased his unique bright energy and witty charm, captured customers' attention and are credited with significantly enhancing Jadam Chicken's brand value.
Recently, Jadam Chicken and Jo Jung-suk appeared together in the tvN drama "Hospital Playlist Season 2," creating a buzz. In the drama, Jo Jung-suk and his colleagues are seen eating Jadam Chicken's signature chicken, Maepshulleng, while playfully bickering, which became a hot topic among viewers. Even after the drama ended, commercials using related footage were produced and aired, gaining great popularity.
Jadam Chicken recently surpassed 700 stores and currently operates around 720 locations. Maepshulleng Chicken sells approximately 40,000 units weekly on average, having already achieved 2 million units sold.
With the renewal of the contract with Jo Jung-suk, who is currently one of the most popular models in the advertising market and has a healthy and exemplary image, Jadam Chicken plans to further strengthen its identity as a healthy premium chicken brand.
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