Hyundai Department Store Sees Popularity of 'Premium Desserts' with With-Corona Era

Employees are introducing desserts at the 'Jan Kubel' pop-up store on B1 floor of Hyundai Department Store The Hyundai Seoul.

November Dessert Sales Increase by 49.7% Compared to the Same Period Last Year
Premium Dessert Sales Rise by 67.1%
"Efforts to Attract 'Dessert Hotspots' through Store Expansion and Pop-up Store Operations"

[Asia Economy Reporter Kim Yuri] Hyundai Department Store announced on the 15th that dessert product sales at 16 stores nationwide, including the Apgujeong Main Store, increased by 49.7% compared to the same period last year, from the 1st to the 14th of this month.

A Hyundai Department Store official explained, "Premium desserts priced over 9,000 won per item saw a 67.1% increase compared to last year," adding, "As we enter the phased daily recovery (With Corona), the number of customers visiting department stores to purchase high-priced desserts they usually see on SNS has significantly increased."

As high-priced desserts gain popularity, Hyundai Department Store is continuously focusing on attracting 'dessert hotspots.' Currently, there are about 30 premium dessert stores operating at The Hyundai Seoul, Pangyo Store, and Trade Center Store, more than double compared to 2019 before COVID-19. Representative examples include 'Maillet,' presented by a French patissier, the dessert hotspot 'The Plate Dessert' in Nonhyeon-dong, and 'Cafe High West,' popular on SNS as a dessert paradise.

Hyundai Department Store is operating a pop-up store for the French dessert brand 'YANN COUVREUR' on the B1 floor of The Hyundai Seoul until the 2nd of next month. This is the first time the dessert brand created by French star patissier Yann Couvreur is introduced in a domestic department store. Signature menu items include 'Merveilleux' and 'Hotfox Original.'

A Hyundai Department Store official said, "High-priced desserts, carefully crafted by patissiers not only in taste but also in appearance, are gaining popularity on SNS, increasing customer demand," adding, "We will continue to discover and introduce brands known as dessert hotspots."