Efforts to Secure Competitiveness in Agricultural Products Bear Fruit
Promoting local specialties to tourists in front of the Muan Ecological Tidal Flat Science Museum. ⓒ Asia Economy
[Muan＝Asia Economy Honam Reporting Headquarters, Reporter Oh Hwan-joo] Muan County in Jeollanam-do is seeing significant benefits by utilizing the online shopping mall ‘Namdo Jangteo’ operated by Jeollanam-do.
According to the county on the 11th, the online sales of Muan agricultural specialty products reached 3.3 billion KRW as of the end of October this year, ranking first among the 22 cities and counties in Jeonnam using Namdo Jangteo.
Currently, 98 companies from Muan, including Natural Food Co., Ltd., are registered on Namdo Jangteo.
The main products sold include Muan’s representative onions, onion juice, sweet potatoes, garlic, and Muan stone laver, with sales proportions of processed foods (76.3%), agricultural products (16.7%), livestock products (6.7%), and seafood (0.3%) respectively.
Despite the COVID-19 pandemic, aggressive online marketing has been promoted, including non-face-to-face distribution channels such as live commerce and special exhibitions for Muan County on Namdo Jangteo.
They are also actively helping farmers who are struggling due to falling agricultural product prices and sluggish consumption caused by the prolonged COVID-19 situation.
To expand sales channels, in June, they conducted a campaign to buy onions targeting sister cities such as Gunpo City and related organizations, achieving results beyond expectations by selling more than 1,000 boxes.
The agricultural product processing industry is also expected to become more active. Not only selling raw products, but also producing processed foods such as county sweet potatoes and pastes tailored to the tastes of young people, and promoting the Rural New Vitality Plus project, which aims to build an integrated platform covering the entire production process from processing to logistics and marketing.
Muan＝Asia Economy Honam Reporting Headquarters, Reporter Oh Hwan-joo ohj1358@asiae.co.kr
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