Kakao Enterprise and Dongwon Dear Food Sign AI-Based Commerce and Logistics Innovation Agreement

[Asia Economy Reporter Kang Nahum] Kakao Enterprise announced on the 9th that it has signed a business agreement with Dongwon Dear Food to innovate AI-based commerce platforms and logistics services.

Based on this agreement, the two companies plan to apply Kakao Enterprise's IT technology to Dongwon Dear Food's food specialty online mall 'Dongwon Mall' and fresh HMR specialty mall 'The Banchan&', building customer-centric online shopping services and AI-based logistics environments.

Kakao Enterprise will provide digital transformation technologies and service know-how such as AI and cloud to support logistics innovation, operational efficiency, and purchase experience improvement for Dongwon Dear Food's commerce platform.

Accordingly, AI technology will be applied across Dongwon Dear Food's services including inventory management, logistics operations, and customer consultations. A hyper-personalized recommendation service based on customer data and a fresh food 'Dynamic Pricing' system will be introduced, applying flexible pricing that considers individual customer preferences and market conditions, enabling differentiated purchase experiences such as time sales and special-priced products.

Additionally, the logistics operation environment will be innovated based on AI and big data to enhance efficiency. By applying Kakao Enterprise's logistics ecosystem platform, all logistics processes from order to delivery will be transparently redesigned, and product and inventory management will be efficiently conducted according to AI prediction models using various solutions and technologies. Various logistics resources can be flexibly utilized to improve logistics efficiency.

IT infrastructure for demand forecasting and customer communication will also be established. By introducing Kakao Enterprise's AI Contact Center (AICC) and chatbots, customer inquiries will be resolved with optimal answers in a shorter time, improving overall operations efficiently.

Furthermore, the two companies will actively utilize AI, big data, and cloud technologies and cooperate in joint research, development, and operations to create synergy in areas such as digital transformation response, operational improvement, and quality management acceleration.