[Asia Economy Reporter Kim Yuri] Convenience store chains are launching various collaboration promotions and prize events ahead of Pepero Day on November 11.
CU is leading with the 'Bear Series.' On the 2nd, CU announced that it will collaborate with Teddy Bear theme park Tezium for the first time in a convenience store, selling 10,000 limited-edition sets including original teddy bear dolls, Pepero, and chocolate bars called 'Teddy Bear Doll 3 Types.' They also prepared 3,000 limited Care Bear products, which were created in the U.S. in 1982 and are loved worldwide. The 'Care Bear Doll Shopping Bag' contains a Care Bear doll along with Pepero, and the 'Care Bear Pepero' and 'Care Bear Assortment' each include a Care Bear mini life-size stand and stickers.
They also prepared collaboration products with Gom Pyo. The 'Gom Pyo Mini Carrier' is a product featuring a 13-inch white carrier with Gom Pyo custom stickers and 9 types of Pepero. There are also 'Gom Pyo Jute Bag 2 Types,' which are packages made of natural hemp filled with Pepero, and 'Gom Pyo Pepero' in unique kraft paper packaging. They will also hold a live broadcast. CU will sell 1,000 Gom Pyo Mini Carriers exclusively online on the CJ OnStyle live shopping channel for one hour starting at 8 p.m. on the 4th.
CU said, "Despite the COVID-19 situation last year, sales of related products during the Pepero Day event period increased by 22.0% compared to the previous year," adding, "We will introduce more than 50 different differentiated products for Pepero Day this year as well."
GS25 has partnered with Kakao Friends character 'Chunsik.' 'Chunsik Pepero' comes in 4 individual products and 9 set products, all featuring 'Chunsik' on the packaging. The set products include various goods such as 'Chunsik' stickers, bookmarks, pens, piggy banks, calendars, and latex bands. From now until the 10th, customers who purchase 13 types of 'Chunsik Pepero' using KakaoPay will receive 50% pay points back.
Additionally, they are launching various collaboration products with popular brands such as 'World Cone,' 'Cyworld,' 'Big Issue,' and 'Fruit of Love.' The 'Big Issue Pepero' 3 types and 'Fruit of Love Pepero' 4 types were planned as part of social contribution efforts, with a portion of the proceeds donated to support socially vulnerable groups. The 'Cyworld Pepero' 2 types carry a New+Retro (Newtro) vibe. The 'World Cone Pepero' 3 types are designed for the MZ generation (Millennials + Gen Z) seeking novelty.
Seven Eleven is exclusively launching products featuring characters popular among the MZ generation, such as 'Mujik Tiger' and 'Janmang Loopy,' in their package designs. Mujik Tiger is a tiger character (Ddung-rang-i) who pursues a free lifestyle, and Janmang Loopy is a character from 'Pororo.'
Unique products combining Pepero with Mujik Tiger designs such as recycle bags, eco bags, and carriers are also available. These include a Ddung-rang-i recycle bag containing 12 Pepero sticks, a Mujik Tiger eco bag filled with Pepero and chocolates, and a set product combining a Ddung-rang-i mini carrier with Pepero. They also offer products combining wine and Pepero, as well as a 'Lotte Cinema Lucky Box' where customers can randomly receive movie tickets or beverage coupons for Lotte Cinema.
Emart24 is offering luxury jewelry brand Tiffany couple rings and other prizes. Customers who purchase Pepero Day event products (22 types) by the 14th will be entered into a draw to win Tiffany couple rings, Nike couple shoes, hotel accommodation vouchers, and other couple items.
By purchasing event products (22 types), including Between Pepero, and scanning the Emart24 mobile app integrated barcode to collect 2 stamps, customers are automatically entered into the prize draw. A total of 109 winners will be selected to receive Tiffany couple rings (2 people), Nike couple shoes (2 people), Chosun Hotel accommodation vouchers (5 people), and Lotte Confectionery monthly snack small happiness packs for 5 months (100 people). Winners will be announced on November 19 via the Emart24 app.
Emart24 said, "For this event, we conducted a survey in August with about 300 employees asking, 'What would be a good gift for couples on Pepero Day?' The results showed that couple rings, couple sneakers, and hotel accommodation or amusement park tickets were the 'Top 3' choices."
They also partnered with the couple messenger app 'Between' to launch 2 types of 'Between Pepero.' After purchasing Between Pepero, customers who upload a verification photo to the Between app, capture the screen, and post the verification photo on their Instagram will be entered into a draw to win an iPad Mini 6 (purple, 2 units) for couples, with 2 winners selected.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
